Create. Connect. Convert.: 25 lessons on how to own your value and build a powerful professional presence using social media tools such as LinkedIn, Twitter, and Facebook (without bragging).

You are a brand and you are a media agency. But when it comes to highlighting all your accomplishments, you don’t feel comfortable having the spotlight shone upon yourself, right? You don’t want to appear as if you are bragging or boasting. You’re not alone. Through personal anecdotes, along with 25 lessons, exercises, and “plug & play” worksheets, you will learn how to stand in your value and develop your professional brand strategy. Thanks to tools such as LinkedIn, Twitter, YouTube, blogging, and more, you can communicate and collaborate with your target audience to build thought leadership and convert clients. In this book, you’ll learn: • How to get out of own way and re-frame your accomplishments to focus on how proud and passionate you are about your industry. • The step-by-step process to create a compelling brand story that resonates with and fascinates your target audience. • The proper etiquette to make quality connections, reply to connection requests from strangers and avoid making big mistakes. • Ways you can use social media to build thought leadership and deepen your relationships through content, conversation, and collaboration. This book is for you if you're interested in learning how to effectively use LinkedIn properly, use "Social Selling" to kick cold calling to the curb and build an online presence you can feel proud of.

Since 1997, Leslie Hughes has been working in digital marketing to help professionals and businesses create a strong presence, connect with the right target audience to converse with, and ultimately convert clients. Leslie founded PUNCH!media in 2009, and has worked with companies such as TVO, The Children's Wish Foundation of Canada, Investment Planning Counsel and Guardian Life Insurance Company of America to develop strategies and develop a solid professional presence they can feel proud of. In addition to being a LinkedIn Specialist, Leslie is an Adjunct Professor of Social Media, keynote speaker and author. Leslie has been called a "Social Media Guru" by CBC Radio and has also been a guest on CTV's "The Social" talking about how to manage your Digital Identity. She finds her most challenging audience to be her college students (and not for the reasons you might expect).