Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business

Have you taken your business from good to great, only to find that "great" still isn't cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector--from big-box retail to financial services; from fast food to entrepreneurs--appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?

Scott McKain's original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction--finding success by setting yourself apart from the crowd--resonated with thousands of readers. To reflect the changing reality since that book's publication--and to incorporate new research and up-to-date examples--McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you'll find a potent cure for similarity and uniformity--the primary killers of businesses and careers.

In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you're in the "C-suite" of a multinational company or just vying for your next promotion, you'll learn how to rise above the fray and make your work unmistakable. With this practical advice, you'll feel confident stepping up from the competition--and toward success.

Scott McKain is the country's leading expert on business and professional distinction. He is Chairman of McKain Performance Group, a company he founded in 1981 to teach the principles of the Ultimate Customer Experience(R). He is also the cofounder and principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the Professional Speakers Hall of Fame, and is a member of the Speakers Roundtable, an elite group of twenty business speakers considered by many to be among the best in the world. He has served on the board of numerous corporations and associations, including the National Safety Council.

Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of "Top 25 Tweeple Young Influencers Should Follow," and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.