Create More : Lessons Learned from a Life at the Edge of Entrepreneurship, in Five Acts

Lead with Vision. Create with Purpose. Transform What’s Possible.

Whether you’re launching a new venture or leading change from within, entrepreneurial leadership is the key to building something that lasts. In Create More, Len Jessup—a university president, business school dean, and startup investor—shares transformative lessons from a life spent navigating the frontiers of innovation.

Drawing on decades of experience in higher education and entrepreneurship, Jessup offers a blueprint for becoming the kind of leader who sees opportunity where others see limitation. Through compelling stories and actionable insights, he reveals how entrepreneurial leaders drive progress, spark creativity, and inspire others to follow their lead.

This book is more than a reflection on success—it’s a practical guide for anyone who wants to lead with greater impact. You’ll learn how to cultivate the mindset, habits, and skills of high-performing entrepreneurial leaders.

You’ll also discover:

• the five essential traits shared by successful entrepreneurial leaders
• how to lead innovation in even the most traditional environments
• why resilience and vision matter more than resources ractical strategies to widen your leadership “aperture”
• how to create lasting value by building what only you can

If you’re ready to create more—this book shows you how.

LEN JESSUP is an award-winning educator and innovative leader who has served as a university professor, dean, and president. Currently President of Claremont Graduate University, he previously led the University of Nevada, Las Vegas and held leadership roles at Washington State University and the University of Arizona. Jessup is a widely published author on entrepreneurship, innovation, and organizational change. He is a sought-after advisor on higher education strategy, research growth, new ventures, and executive development. The first in his family to attend college, Jessup holds a PhD in management from the University of Arizona along with an MBA and bachelor’s degree. Known for transforming organizations through selfless leadership, he focuses on maximizing positive impact on people.