Create Stunning HTML Email That Just Works

Patterson, Mathew

ISBN 10: 0980576865 / ISBN 13: 9780980576863

Published by SitePoint, 2010

About this Item

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Bibliographic Details

• Title: Create Stunning HTML Email That Just Works
• Publisher: SitePoint
• Publication Date: 2010
• Language: English
• ISBN 10: 0980576865
• ISBN 13: 9780980576863
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email.

What You Will Learn:

• How to design HTML emails that look great
• Simple methods to design & test email newsletters
• Best practice, permission based email marketing tips & techniques
• Proven strategies for selling email design services to your clients

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

About the Author

Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.