Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue
Language: English
Published by JD2 Publishing, LLC, 2019
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 5.99
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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- Title
- Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue
- Author
- Davis, Jeff
- Publisher
- JD2 Publishing, LLC
- Publication year
- 2019
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1733450408
- ISBN 13
- 9781733450409
A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers.
Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, Jeff Davis, a sales and marketing alignment expert offers a step-by-step guide for sales and marketing to join forces, thereby creating a partnership between the two to meet the new demands of the modern buyer.
Digital disruption has spurred B2B leaders to rethink the silo mentality that has been responsible for the dysfunctional relationship between sales and marketing. When alignment transformation is handled slowly and with open communication, companies will be able to provide a higher-level customer experience to satisfy target buyers’ demands. Create Togetherness presents the many advantages companies experience after the alignment transformation of sales and marketing has been implemented.
This book provides valuable insights by helping leaders:
• Discover the extent of misalignment between sales and marketing in their organization.
• Understand the benefits of a strategic approach to long-term, sustainable alignment.
• Learn why technology cannot cure misalignment.
• Discover a strategic roadmap to start the alignment transformation journey.
Enjoy the journey to creating togetherness.
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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