Title: Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books
Publisher: Pelican Publishing
Publication Date: 2012
Language: English
ISBN 10: 1455615293
ISBN 13: 9781455615292
Binding: Hardcover
Condition: Good

About this title

Synopsis

This must-have manual for screenwriters, novelists, and entertainment executives offers an insightful, 11-step program for creating, developing and marketing compelling movies, TV shows, novels, and story-based video games and toys. If you are a writer, it will help you to generate great ideas with heartfelt storylines and characters. If you are an entertainment executive, it will help you to identify and market stories with real potential. It's a lifetime of insights in just 300 pages. It is based on the author's 30 years of experience, keen insights from other senior executives, and fresh audience research that details what audiences want. Key elements addressed include:
�         Satisfying Audience Deep Emotional Needs
�         Aligning with Contemporary Culture and Trends
�         Creating Relatable, Aspiring, Memorable Characters
�         Generating Compelling Story Ideas
�         Adding Broad Audience Appeal
�         Building In Elements That Make It a Franchise
�         Fixing Common Execution Problems in Development
�         Creating Marketable Artistry
�         Applying The Ever-Cool Formula
�         Using Research to Optimize Decisions
�         Launching an Idea Quest

About the Author

Author Gene Del Vecchio is a longtime entertainment consultant, researcher, writer, and president of his own consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years. Gene is also the author of two fantasy novels for young adults, one of which received the Young Adult Choice Award by the International Reading Association. His clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, and MGA Entertainment.

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