Title: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Publisher: Hudson House Publishing
Publication Date: 1999
Language: English
ISBN 10: 1587768143
ISBN 13: 9781587768149
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.5 pounds

About this title

Synopsis

Now there's a definitive guide to really great advertising - for the client side. Loaded with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing managers to take the leadership role in building power brands that command customer loyalty.

About the Author

Richard D. Czerniawski and Michael W. Maloney are managing directors of Brand Development Network International, Inc., a marketing consulting firm. Among their many brand building services, they conduct the Strategic Positioning and Ad College, which has trained marketing managers from Johnson & Johnson, Xerox, Nabisco, Pizza Hut, and other Fortune 500 companies in New York, Paris, Shanghai, Sao Paulo, and other places throughout the world.

"About this title" may belong to another edition of this title.

Store Description

ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

Visit Seller's Storefront

Seller's business information

Thrift Books Global, LLC
18300 Cascade Ave S, Ste 150, Seattle, WA, 98188, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described
on the Abebooks website. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the "Ask
bookseller a question link to contact us" and we'll respond
as soon as possible.

Shipping Terms

All domestic Standard shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.

2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.

International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	4 to 8 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.