Creating Business Advantage in the Information Age
Applegate,Lynda,Austin,Robert,McFarlan,F. Warren
ISBN 10: 0072523670 ISBN 13: 9780072523676
Published by McGraw-Hill/Irwin, 2001
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Soft cover
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About this Item
Description:
Seller Inventory # E-9780072523676-6-2
Synopsis:
Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader�s experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.
About the Authors:
Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
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Bibliographic Details
Title: Creating Business Advantage in the ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2001
Binding: Soft cover
Condition: Very good