Synopsis
Most managers view themselves as innovative, highly creative thinkers. Yet despite that, many cite a lack of creativity in their businesses as one of their key challenges. Creating Creativity, a new book by author Thomas Van Hare, tackles the challenge of fostering business creativity with tried-and-true advertising agency techniques that are drawn from his eight full years as the president and creative director of an international design studio and advertising firm. He offers a set of ad agency methods that allow you to engage “concepting” and the “creative session” for your business, using down to earth and easy to use techniques to fire up your imagination. This book is a road map to improving your creativity, giving you new ideas, setting your business on a new track to success, and transforming your life with new ideas. With Creativity Creativity, the key to your success is YOU. With this book, you can break free of your inhibitions and find your creative side. Ultimately, you just might realize that sometimes your best ideas might just come from a cow.
About the Author
Thomas Van Hare's career includes work in defense and foreign policy as a White House appointee. Over the last decade, he served on the Executive Committee to the Secretary of Defense and was involved in the reconstruction and stabilization efforts in Afghanistan and Iraq. He has served as president and CEO of an international airline. Previously he owned and directed a marketing and design firm with clients ranging from IBM and Goldman Sachs to KPMG, Martinair, Ingram Micro, Kodak, the US Army and others. He is a highly experienced speaker who has addressed major conferences and international forums on the topics of advertising and design as well as security and international business. He is a commercial pilot with extensive experience flying search and rescue missions both as a command pilot and mission director. In that role, he helped to save the lives of thousands of Cuban refugees. He has directed disaster relief missions in over twenty nations. A graduate of Michigan State University's prestigious James Madison program, he holds a degree in International Relations. He has studied for his Masters Degree in Global Studies at Lund University in Sweden. He has written other books, available both in print and as e-books, including the top-selling work with co-author Matt Lawrence, BETRAYAL: Clinton, Castro & the Cuban Five and its Spanish-language edition, TRAICIÓN: Clinton, Castro y Los Cinco Cubanos.
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