Creating a Culture of Predictable Outcomes demonstrates the importance of creating cultures in the design and construction industries grounded in sophisticated-caring leadership, high-performing collaborative teams, and master-level decision-making discipline, informed by values, to finally address massive inefficiencies, waste, and unpredictability.

Barbara White Bryson offers specific guidance to industry stakeholders to succeed in achieving project-related predictable outcomes by focusing on culture rather than process. This includes selecting the right team members by hiring and firing bravely, valuing psychological safety, leading with values, practicing respect and transparency, fostering empowerment to make decisions at the right level at the right time, and more.

This book is a must-read for design and construction professionals who want to finally understand how to set goals and meet those goals for their clients as well as for their teams.

About the Author

Barbara White Bryson, Ed.D, FAIA, MBA, is Associate Dean for Research and Director of the Drachman Institute at the College of Architecture, Planning, and Landscape Architecture at the University of Arizona where she also served as Vice President of Strategic Planning and Analysis. At Rice University, Dr. Bryson led an aggressive building program for over a decade as Associate Vice President of Facilities Engineering and Planning. In 2009, she wrote The Owner’s Dilemma: Driving Success and Innovation in the Design and Construction Industry with Canan Yetmen.

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