Creating & Delivering Winning Advertising & Marketing Presentations

Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal.
From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.

Sandra Moriarty, University of Colorado, Boulder, teaches in the Integrated Marketing Communications graduate program.