Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community

Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry, this is the ultimate guide for those contemplating an e-mail newsletter. Hundreds of hours of research and years of experience have gone into creating the information here for your benefit. The goal is to help you derive a personal roadmap for launching your own e-mail newsletter. The book is an immense resource of valuable information that will save you hundreds of dollars. Everything from free software to economical turnkey solutions is addressed. The book includes a step-by-step guide that demonstrates how to successfully implement e-mail newsletter campaigns that best fit your time, wallet, resources and expertise.

Al Kernek has been a licensed real estate broker in the state of California since 1978. He has previously owned and operated a real estate appraisal company and has been a mortgage broker as well. Al also has thirty years of executive-level marketing experience in both Fortune 500 firms and entrepreneurial start-up companies. He has extensive experience in Web marketing and the use of e-mail newsletters to promote products and services. Among his many interests is a passion for bike riding along the California coastline, good mystery and horror novels, and charitable works. Al is a Toastmaster who resides with his wife and an assortment of critters in San Diego, California.