Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
Language: English
Published by Pelican Publishing, 1997
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 6.30
Quantity: 2 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP70389749
- Title
- Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
- Author
- Del Vecchio, Gene
- Publisher
- Pelican Publishing
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1565542568
- ISBN 13
- 9781565542563
- Item weight
- 0.952 pounds
- Dimensions
- N/A
WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY
"Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys
By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools."
The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.68 | US$ 6.68 |
Payment methods
Store description
Better World Books is the world’s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.
Seller's business information
Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
Terms of sale
Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.
If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.
Shipping terms
Please allow 1-2 business days for order fulfillment.