Creating

A practical guide to the creative process and how to use it to create anything—a work of art, a relationship, a career, or a better life

By nature and instinct, people are creators. Yet while we all wish to give birth to our ideas and aspirations, we do not always have the means to make these desires live in reality. Because we have never been trained to create, misconceptions and pitfalls prevent us from accomplishing what truly matters.

Robert Fritz, composer, artist, writer, and entrepreneur, has spent his life as a professional creator. In Creating, he makes the creative process accessible to anyone. Whether you wish to create a painting, a novel, a thriving business, nourishing relationships, or a more deeply satisfying life, Fritz reveals the guiding principles that can empower you to reach your goals.

After working with the principles in Creating, you will see that the creative process can be learned and mastered—and you will find your life open to a host of new possibilities never before imagined!

Robert Fritz is the developer of the Technologies for Creating curriculum and author of Creating, Your Life as Art, Corporate Tides, The Path of Least Resistance, and The Path of Least Resistance for Managers. He is also the founder of the Fritz Consulting Group and co-founder of Choicepoint, Inc.