Creating Great Designs on a Limited Budget shows you - in visual after exciting visual - how to do top-flight work even when you're saddled with bottom dollar. Written by two who know design and its penny-pinching realities, this is the drawing-board/workstation manual that covers: The priceless principles of excellent design - solid ideas, clean design, attention to detail and others. You need these, and, whether your budget's a buck-ninety-eight or a bazillion dollars, you can afford them. How to create impact using only one or two colors. Look how typography, photography, boxes, rules and screens, and inexpensive line art add punch to a design when you use them well. Ways to get high mileage from low-cost visuals. Why pay an illustrator or photographer when you can use public-domain images, create your own visuals, take your own pictures? Thrifty ways to get your jobs produced, printed and bound. Learn production time-(which equals money!)-savers, how to add color economically, plan paper buys and printing to get your best values, get bargain binding and barter your way to a high-power, low-cost finished piece.

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