Creating A Great First Impression: Being An Effective New Home Sales Center Receptionist

Many new home sales centers have receptionists whose job it is to greet the public, help them feel welcome, create a strong initial impression of the new home community, and engage them before they begin working a sales representative to explore specific opportunities available for them. In this Kindle eBook, there are many concepts, tips, and strategies for new home sales center receptionist to use to represent their companies more effectively and provide a better customer experience for people when they visit or call for information.Looking for a new home is a major life experience for many people — regardless of whether they are shopping for their first home or they’ve owned homes previously. They have many motivating factors that guide them, such as location, value, price, layout, features, convenience, appearance, safety, and general peace-of-mind.When people enter a new home sales center, they are excited about the possibilities of finding the home they are looking for that will accommodate what they desire in a new home. At the same time, they may feel challenged as they work through the new home sales process to select, acquire, and move into their new home.The new home sales center receptionist's role in the process is to create an outstanding and lasting initial impression to get things started on a warm and positive note. They should feel welcome and comfortable.While the receptionist has no control over whether they might find a home that they want to own, the receptionist is the one responsible for creating that great initial impression and helping them to feel good about what is available.

Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates LLC, West Palm Beach, Florida is an award-winning new home sales trainer, real estate sales coach, blogger, writer, award-winning photographer, marketing consultant, accessibility consultant, real estate broker, and best-selling instructional sales books author. Steve has sold and managed the sales of new homes onsite and through real estate auctions, sold commercial real estate and land for homebuilding, staffed trade show booths, and sold his professional services in-person and over the phone. He has worked with hundreds of homebuilders and new home salespeople across the country in a variety or settings, price points, and product types. He shares this knowledge through his coaching, in-company programs, his several books (such as this one), articles, and blogs. Steve received the 2007 "IRM (Institute of Residential Marketing) President's Award," the 2008 "Trina Ripley Award for Excellence in Education Award" from IRM, and the 2012 "Bill Molster Award" for excellence in education from the NSMC. Steve is an approved instructor for CAPS, CSP, and other NAHB programs for new home sales and remodeling.