Creating the Intangible Enterprise

2024 Goody Business Book Award Winner for Technology - Gamechanger

The AI revolution is here, poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning, intangibles that are uniquely human—skills like creativity, adaptability and leadership—will be the clear drivers for growth.

Creating the Intangible Enterprise explains how AI will fundamentally change the landscape and, most importantly, shows leaders how to leverage the uniquely human skills—like emotional intelligence, critical thinking, and communication—that will become even more valuable in a world where the transactional aspects of work are handled by technology.

KP Reddy, the author of What You Know About Startups is Wrong and BIM For Building Owners and Developers, has been investing and building AI- and robotics-based startups for decades. The renowned founder and investor lays out the playbook for companies to succeed in the age of AI, including:

• Deeply understanding your customers' specific concerns and crafting the perfect customer experience
• Emphasizing intangible factors like perception, reputation, and emotional connection that will become brand differentiators
• Organizations focused on leadership promoting ethical decision-making, problem-solving, and personal development will be best-positioned to succeed in complex and fast-moving situations

“We are on the cusp of potentially enormous AI-driven disruptions to foundational economic and social structures. KP outlines a tangible approach to thriving in an AI-driven world and details why the focus of AI disruption may be in industries that have been historically slow to innovate.” —Sam Chandan, Founding Director, Chen Institute for Global Real Estate Finance at the NYU Stern School of Business

Reddy emphasizes that as we grapple with AI and how it shapes the future, the reality is that we’re not yet capable of understanding all of its applications. However, in this uncertain new world, those leaders who double down on human-centered leadership skills will be the ones to succeed.

KP Reddy is the founder and managing partner of Shadow Ventures, a seed-stage venture firm focused on revolutionizing the built environment. He is also the author of What You Know About Startups is Wrong, which debunks eleven popular myths about entrepreneurship, and BIM For Building Owners and Developers, the definitive guide for building information modeling. A technology innovator for over three decades, Reddy has been building startups since the earliest days of the Internet. Now, his passion lies in identifying, advising, and investing in market leaders transforming cloud computing, computational design, robotics, and AI.