Creating Lasting Value : How to Lead, Manage and Market Your Stakeholder Value
Language: English
Published by Kogan Page, 2013
- Softcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Creating Lasting Value : How to Lead, Manage and Market Your Stakeholder Value
- Author
- Geelhoed, Jeroen; Samhoud, Salem; Hamurcu, Nur
- Publisher
- Kogan Page
- Publication year
- 2013
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749471174
- ISBN 13
- 9780749471170
The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value.
The successful organizations of the future will be those that can put these principles into practice: this book shows you how.
"Synopsis" may belong to another edition of this title.
About the Author
Salem Samhoud is the founder of &samhoud and honorary professor at the Management School of the University of Sheffield.
Nur Hamurcu is the Owner at &samhoud and Managing Partner at &samhoud Asia. He has worked for &samhoud for over 15 years and built up extensive consultancy experience in multiple industries. His client portfolio includes a wide variety of organisations such as Malaysia Airports, Tenaga, Malaysia Airlines, and Axiata (all in Asia), AMB Generali (Germany), Rabobank (The Netherlands), Achmea (The Netherlands) and SEAT (Spain), as well as global firms such as TNT Express, Montblanc and KPMG.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
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