Creating Your Library Brand Communicating Your Relevance and Value to Your Patrons

Doucett, Elisabeth

ISBN 10: 0838909620 / ISBN 13: 9780838909621

Published by Amer Library Assn, 2008

About this Item

1st edition. 124 pages. 9.00x6.00x0.50 inches. In Stock.

Seller Inventory # x-0838909620

Bibliographic Details

• Title: Creating Your Library Brand Communicating Your Relevance and Value to Your Patrons
• Publisher: Amer Library Assn
• Publication Date: 2008
• Language: English
• ISBN 10: 0838909620
• ISBN 13: 9780838909621
• Binding: Paperback
• Condition: Brand New
• Weight: 0.22 kilograms

About this title

Synopsis

From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.

About the Author

Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.