Title: Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Publisher: ALA Editions
Publication Date: 2009
Language: English
ISBN 10: 0838909620
ISBN 13: 9780838909621
Binding: paperback
Condition: Fine
Dimensions: 0.8 centimeters width by 15.2 centimeters height by 22.1 centimeters depth

About this title

Synopsis

From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.

About the Author

Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.

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