Creating Your Library Brand
Doucett, Elisabeth
ISBN 10: 0838909620 ISBN 13: 9780838909621
Published by ALA Editions, 2009
Used
Paperback
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ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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About this Item
Description:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0838909620I4N10
Synopsis:
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.
About the Author: Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.
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Bibliographic Details
Title: Creating Your Library Brand
Publisher: ALA Editions
Publication Date: 2009
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket