Creating and Managing International Joint Ventures

Arch G. Woodside (u. a.)

ISBN 10: 0899309704 / ISBN 13: 9780899309705

Published by Praeger, 1996

About this Item

Creating and Managing International Joint Ventures | Arch G. Woodside (u. a.) | Buch | Gebunden | Englisch | 1996 | Praeger | EAN 9780899309705 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 102360536

Bibliographic Details

• Title: Creating and Managing International Joint Ventures
• Publisher: Praeger
• Publication Date: 1996
• Language: English
• ISBN 10: 0899309704
• ISBN 13: 9780899309705
• Binding: Buch
• Condition: Neu
• Dimensions: 235W x 157H x 19D millimeters 235 millimeters width by 157 millimeters height by 19 millimeters depth
• Weight: 562 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the interactions among people, their behaviors and decision-making over time. What are the key success factors? The micro-managerial details? Written by a team of international experts, Creating and Managing International Joint Ventures provides just that perspective, in a blend of theory and application seldom found in the literature. Executives with international development responsibilities and academics researching and teaching international business strategy, management, and marketing will find here a research-based source of information and knowledge that is both thought provoking and immediately applicable.

About the Author

ARCH G. WOODSIDE is Malcolm S. Waldenberg Professor of Marketing at the A.B. Freeman School of Business, Tulane University. He is editor of the Journal of Business Research and writes extensively on behavioral theory and research in international joint venturing. He is also a fellow of the American Psychological Association, the American Psychological Society, and the Southern Marketing Association.

ROBERT E. PITTS is Professor and Chair, Department of Marketing and the Director of the Kellstadt Center for Marketing Analysis and Planning, DePaul University, Chicago. A director and former vice president for Collegiate Affairs of the Chicago chapter, American Marketing Association, he is nationally prominent as a researcher, consultant, and executive trainer. He is also an editor of and contributor to numerous journals in his various fields.