Creating The New E-Business Company: Innovative Strategies For Real-World Applications

E-Commerce is a new mindset. It is a new way for management to think about these emerging new technologies in a total corporate context, not just as means to an end, but as intrinsic to the organization's structure and mission. He explains how emerging technologies we're already familiar with and those on the drawing board will revamp the way we do business, even the way we think about business. For the corporation to benefit most, Gendron discusses how it must adapt itself to the technologies and not try to bend them to the corporate will. The emergence of technology is demanding a change in the way management sees and thinks about business, not just in the way it uses business technologies. The author's goal is get you thinking-- electronically --about how you can adapt your organization, even your industry, to the electronic future, and how to incorporate e-thinking into your strategic business plans right now—and into your day-to-day business tactics.

Michael P. Gendron is a financial executive and partner with Tatum CFO Partners, LLP, based in Cincinnati. He has held top management positions at Hill-Rom, Inc., Alpharma, and Bausch & Lomb, specializing in the creation and implementation of business and financial strategies and tactics. He also consults on mergers and acquisitions, company turnarounds and restructurings, and the development and implementation of electronic management technologies. He is the author of two other books, A Practical Approach to International Operations, and Integrating Newly Merged Organizations.