Creating New Superstars: A Guide to Businesses that Soar above the Sea of Normality

Few people realize that we are all in the midst of a revolution. No, it is not a political one, but a scientific and technological upheaval. As "Creating New Superstars" explains, today’s exponentially increasing technological knowledge is changing the world around us at an ever faster pace. And as a result of this unprecedented wave of explosive technical advances; business, humanity, and technology have become irreversibly intertwined, leading to a new phenomenon - Superstar companies. Superstars are those select companies that are continuing to grow exponentially, even though they are giants. How can others learn from their extreme success and the paths they have followed? How can potential new Superstars be identified as they begin to develop? What role do hyper-growth technologies play in the existence of Superstars? While there is no single recipe for success, the book describes key common factors that led to the creation of specific Superstars - Genentech, Amgen, Gilead Sciences, Amazon and, of course, Apple. Yes, topics such as the act of creation and unconventional leadership are addressed, but the focus is on what the authors believe to be the most important ingredient—technology super platforms called "Launching Pads." The book describes three current Launching Pads (Microelectronics, the Internet, and Biogenetics) and shows how their symbiotic relationships have led to today’s Superstars. Although understanding today’s Launching Pads and Superstars is interesting, it is not the objective of the book. Rather, the authors use this information to predict and describe emerging areas of technology and science that have the potential to be "breeding grounds" for new Launching Pads. This includes exploring the possible future impacts (good or bad) of these embryonic technologies on the business world, and by implication, on the human race. Summing it all up, "Creating New Superstars" offers guidance to those who are looking to launch new businesses and to those who are already working in the trenches trying to imagine a brighter future for their company, and provides insight for job-seekers looking for exciting careers in high growth businesses and for those seeking to invest wisely in the future.

Dr. Ennio Fatuzzo and Dr. Carol L. Fatuzzo are husband and wife, both of whom have held leadership positions in multi-national corporations and founded and now run successful consulting businesses. They began their professional careers as scientists, then became corporate leaders, and now are business entrepreneurs. The Fatuzzos' diverse business experiences have caused them to become passionate about the need for management changes in today's business world, and their own successes in business and consulting have convinced them of the need for new leadership approaches. Thus their current efforts are focused on sharing their insights through a series of books and articles. Their next endeavor is a book about future "Launching Pads." This is a follow-on to "Creating New Superstars." Drawing on their business experiences and interactions with academia, the Fatuzzos have co-authored and/or published several books (available from amazon.com), including: "Survival in the Sea of Economic Chaos (Perspectives on Leadership Actions for Businesses in Crisis)" and "Dynamic Business Planning Basics (An Adaptable Planning Process for Disruptive Times)." Information about these books and the Fatuzzos' other publications can be found on their Amazon author's pages and on their joint Web site: fatuzzobooks.com. In addition, their online efforts to share their opinions and other useful leadership information include a Facebook business page (facebook.com/fatuzzobooks).