Creating Special Events: The Ultimate Guide

"This book, CREATING SPECIAL EVENTS, is one of the first books of its kind. It comes to you with the exciting answers to many of your 'how-to' questions. It is my hope that these answers will effectively fulfill your promotional needs.Another reason for writing this book is to publicize the value of the special events industry. I want to impress upon corporations, associations and organizations that there is a way to get a better return on their promotional investment in special events. My hope is that the information in these pages will show the business community that competition today demands that this critically important part of their promotion package be professionally managed either internally, or by a special events management firm." THis book has 271 pages and is illustrated. Overall, this is a FINE copy in FINE dust jacket, of this SCARCE title.