Creating Superfans: A Five-step System for Multiplying Reputation, Referrals & Revenue

*Winner of the 2024 Outstanding Works of Literature Award for Sales & Marketing Book of the Year*

Superfans aren't just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.

Brittany Hodak is obsessed with helping people turn their customers into superfans.
She is an award-winning entrepreneur, speaker, and author who has delivered keynotes across the world to organizations including American Express and the United Nations. She has published more than 300 articles for outlets including Forbes, Adweek, and Success magazine, and has appeared as an expert guest on news programs on NBC, CBS, CNN, and the CBC, among many others.

Entrepreneur magazine calls her "the expert at creating loyal fans for your brand." Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Katy Perry, Johnson & Johnson, Dolly Parton, and many more.

She originated the role of Chief Experience Officer at Experience.com and, when she appeared on the hit TV show Shark Tank, she received six-figure offers from four of the five sharks. Her first book, Creating Superfans, will be in bookstores in January 2023.