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Bibliographic Details

Title: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Publisher: Wiley
Publication Date: 1991
Language: English
ISBN 10: 0471525936
ISBN 13: 9780471525936
Binding: Soft cover
Condition: Good

About this title

Synopsis

The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the country puts customer value creation as Priority One. Shows you why customer value creation is vital for business success and teaches you how to transform your organization into a high value delivering enterprise. You'll find all the tools and approaches for value creation that give senior executives and top-level managers a reliable road map for strategic change. And you'll learn these techniques and methods from actual case study examples of industry leaders who are now pioneering the new approaches for becoming increasingly valued by their customers.

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