Creating Value for Customers
Peter, J. Paul, Churchill, Gilbert A.
ISBN 10: 0256228779 ISBN 13: 9780256228779
Published by McGraw-Hill School Education Group, 1997
Used
Hardcover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since August 3, 2006
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About this Item
Description:
Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP73175827
Synopsis:
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
About the Authors:
Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Creating Value for Customers
Publisher: McGraw-Hill School Education Group
Publication Date: 1997
Binding: Hardcover
Condition: Good
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Marketing: Creating Value for Customers (Annotated Instructor's Edition)
Published by
Austen Press / Irwin, Burr Ridge, Illinois, 1995
ISBN 10: 0256125392
ISBN 13: 9780256125399
Used
Hardcover
First Edition
Seller: Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Near Fine. Annotated instructor's edition. 703pp. A few pages lightly wavy, corners and spine ends slightly bumped, near fine without dust jacket if issued. Seller Inventory # 197470
Quantity: 1 available
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Marketing: Creating Value for Customers
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_312549298
Quantity: 1 available
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Marketing: Creating Value for Customers
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if youâre not satisfied with purchase please return item for full refund. Ships via media mail. Seller Inventory # OTV.0072369221.G
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Marketing: Creating Value for Customers
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.9. Seller Inventory # G0072369221I3N00
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Marketing: Creating Value for Customers
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_357406641
Quantity: 1 available
Marketing Creating Value For Customers Churchill Jr Peter C4
Seller: Libros librones libritos y librazos, León, GUA, Mexico
Seller rating 4 out of 5 stars
Blanda. Condition: Usado. OJO: EL COSTO DEL ENVÍO SOLAMENTE AMPARA UN KILOGRAMO DE PESO. SI EL LIBRO PESA MÁS DEL KILOGRAMO, SE DEBERÁ PAGAR EL EXCESO DE PESO. LEE LA DESCRIPCIÓN COMPLETA. Estado: Usado. Título: Marketing. Creating value for customers. Autor: Gilbert A. Churchill, Jr/J. Paul Peter. Editorial: Mc Graw-Hill. Idioma: Inglés. Edición: 1. Año: 1998. Reimpresión: No. ISBN: No. Apariencia: Buena. Encuadernación: Blanda. Páginas: 630. Medidas: 28 X 22 X 3 cm. Peso: 1326 grs. Unión: cosido. Cantos: Con leves signos de uso. Interiores: Completos e íntegros. Notas: No. Sellos: No. Subrayados: No. Firmas o dedicatoria: No. Particularidades extras: Ninguna. OJO: EL COSTO DEL ENVÍO SOLAMENTE AMPARA UN KILOGRAMO DE PESO. SI EL LIBRO PESA MÁS DEL KILOGRAMO, SE DEBERÁ PAGAR EL EXCESO DE PESO. LEE LA DESCRIPCIÓN COMPLETA. Seller Inventory # MLM2252679297
Quantity: 1 available