Creating Value with Data Analytics in Marketing

Language: English

Published by Taylor & Francis, 2021

0367819783 / 9780367819781

Series: Book 5 of 7 - Mastering Business Analytics

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.

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Title
Creating Value with Data Analytics in Marketing
Author
Peter C. Verhoef|Edwin Kooge|Natasha Walk (Metriclab Big Data Analytics, The Netherlands)|Jaap E. Wieringa
Publisher
Taylor & Francis
Publication year
2021
Condition
New
Binding
Gebunden
Language
English
ISBN 10
0367819783
ISBN 13
9780367819781
Edition
2nd Edition
Series
Book 5 of 7: Mastering Business Analytics

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item16 to 45 business days16 to 45 business days
First itemUS$ 56.27US$ 56.27
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