Creating Value: Shaping Tomorrow's Business

This controversial book gives a complete account of how to make the whole company succeed in its corporate strategy, as well as in each competitive strategy. Corporate planners and senior managers will find this innovative book essential reading.

Alfred Kenyon: MA Oxon (PPE), Chartered Accountant (FCA) and Fellow of the Association of Corporate Treasurers (FCT). After a career in industrial financial management, he taught MBA students for twelve years at Cass Business School. He published two books on currency risk management with Wiley and Blackwell's and co-authored several articles on strategy with Shiv Mathur, together with 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997. He died in 2006.

Shiv S. Mathur MSc, PhD (London Business School) is Emeritus Fellow at Cass Business School, where he was founder director of the Centre for the Study of Financial Institutions. He has held appointments at London Business School and was a visiting professor at Georgetown University. A former corporate planner, he has written several articles on marketing and strategy and is co-author of 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997.