Title: Creating Value: Successful Business Strategies: Successful Business Strategies
Publisher: Routledge
Publication Date: 2017
Language: English
ISBN 10: 113847004X
ISBN 13: 9781138470040
Binding: Hardcover
Edition: 2nd Edition
Condition: New

About this title

Synopsis

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

About the Author

Shiv S. Mathur, Alfred Kenypson

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