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Bibliographic Details

Title: Creating Value Through e-Commerce (FT Management Briefings)
Publisher: Financial Times/ Prentice Hall 25/09/1998
Publication Date: 1998
Language: English
ISBN 10: 0273635816
ISBN 13: 9780273635819
Binding: Unknown Binding
Condition: Very Good

About this title

Synopsis

Amazon. Del Computers. General Electric. Each is held up as a shining example of how the use of e-commerce has generated real wealth. But for every success story there are hundreds of expensive failures. What drives the growth of eCommerce? How can businesses create value using eCommerce? How do you implement an eCommerce solution? What does it take to become a major player? This timely report has the answers. Creating Value Through eCommerce provides a pragmatic assessment of the e-commerce market, enabling you to make decisions about how best to integrate it into your business. Contents What is e-commerce? Businesses are achieving real benefits form e-commerce The supporting infrastructure is finally being put into place Understanding your e-commerce creates value Which level to operate at Building a sound business case

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