Creating a Winning E-Business

Wagner, Stuart,Napier, H. Albert,Rivers, Ollie N.,Judd, Philip J.

ISBN 10: 061903386X / ISBN 13: 9780619033866

Published by Course Technology, 2001

About this Item

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Bibliographic Details

• Title: Creating a Winning E-Business
• Publisher: Course Technology
• Publication Date: 2001
• Language: English
• ISBN 10: 061903386X
• ISBN 13: 9780619033866
• Binding: paperback
• Condition: Good

About this title

Synopsis

This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begin and end each chapter as the book parallels its growth and development.

About the Authors

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Philip J. Judd is a principal of Napier & Judd, Inc. His consulting activities include the analysis and design of automated business systems, planning for large-scale computer operations, the design and implementation of PC network systems, and more. He received his MBA and BBA degrees from the University of Houston. His latest project for the Shelly Cashman Series has been to co-author both the Brief and Complete editions of Discovering the Internet.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.