Creating a World Without Poverty: Social Business and the Future of Capitalism

From Nobel Prize winner and bestselling author of Banker to the Poor, “an inspiring volume, full of practical information” (BusinessWeek) on the power of  creative entrepreneurship to solve global inequality

What if you could harness the power of the free market to solve the problems of poverty, hunger, and inequality? As founder of Grameen Bank, Nobel Peace Prize–winner Muhammad Yunus pioneered microcredit, the innovative banking program that provides poor people—mainly women—with small loans they use to launch businesses and lift their families out of poverty. In Creating a World Without Poverty, Yunus goes beyond microcredit to pioneer the idea of social business—a completely new way to use the creative vibrancy of business to tackle social problems from poverty and pollution to inadequate health care and lack of education. Yunus’s “Next Big Idea” offers a pioneering model for nothing less than a new, more humane form of capitalism.

Muhammad Yunus, a native of Bangladesh, is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. He is currently serving as Chief Adviser to the interim government of Bangladesh.