Co Creation
Language: English
Published by Springer International Publishing Ag, 2018
- Hardcover
- Used
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- Title
- Co Creation
- Author
- Tobias Redlich
- Publisher
- Springer International Publishing Ag
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319977873
- ISBN 13
- 9783319977874
- Series
- Book 173 of 339: Management for Professionals
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation."Synopsis" may belong to another edition of this title.
About the Author
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Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
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