Creative Advantage : How the Intersection of Science and Creativity Reveal Life's Ultimate Advantage

Creativity is the most fundamental of human qualities, a unique trait of our species and the most important asset we have. It enables us to plan a future, to imagine what's possible and to imagine requires creativity.

Combined with your brain's 80 billion neurons you're already geared to have a creative advantage in life, so how can you use this to be your best creative self?

The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instill habits to give us an advantage in this rapidly changing and competitive world.

By demystifying creativity and demonstrating how these skills can be learnt, this book provides practical ways to tap into creative problem-solving techniques to incorporate into the everyday life choices.

With creative insight comes increased confidence to change your personal circumstances and in doing so the world around you, giving you understanding, knowledge and an advantage in all aspects of life.

Maria Simonelli is a creative catalyst and passionate about encouraging others to dive into the power of their creative potential. As an author, educator and artist, Maria has spent her working life building creative capacity across government, business and community that results in real and positive change. This experience is combined with qualifications in education, science, research and visual arts, where she combines these disciplines to support individuals and organisations to develop their creative capacity, by identifying and creating the conditions that enhance creativity.