The Creative Advantage: How the Intersection of Science and Creativity Reveals Life's Ultimateadvantage

Imagine what our lives would look like if we reframed the way we approach its significant stages with a more creative enhancing mindset.

Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.

By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, educators, mentors, managers, community leaders and in everyday life.

This book highlights how creativity is visible in those seemingly small decisions we make daily, through to how we can

• Understand the formative roles we play in influencing the development of children,
• Learn to pursue creativity in our workplace, to enhance our individual skills and assist organisations to succeed,
• Realise the impact of effective creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and society at large,
• Optimise our health and wellbeing to reduce cognitive decline, and
• Tap into positive peak experiences and shape a vision for a creative life well lived.

As a companion to 'The Creative Advan.t age: Il ow the intersection. of science and creativity reveals life's ultimate advantage', this book is underpinned by the latest science to demonstrate how to maximise our creative potential into a distinct advantage, rather than just leaving it to chance.

Maria Simonelli is a creative catalyst and passionate about encouraging others to dive into the power of their creative potential. As an author, educator and artist, Maria has spent her working life building creative capacity across government, business and community that results in real and positive change. This experience is combined with qualifications in education, science, research and visual arts, where she combines these disciplines to support individuals and organisations to develop their creative capacity, by identifying and creating the conditions that enhance creativity.