Creative Advertising, New Edition
Language: English
Published by Thames & Hudson, 2008
- Softcover
- Used
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.Goodwill Southern California
AbeBooks seller since December 20, 2017
Condition: Used - Good
US$ 8.18
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Paperback Book.
Seller Inventory # LACV.0500287333.G
- Title
- Creative Advertising, New Edition
- Author
- Pricken, Mario
- Publisher
- Thames & Hudson
- Publication year
- 2008
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0500287333
- ISBN 13
- 9780500287330
- Edition
- 2nd Edition
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color"Synopsis" may belong to another edition of this title.
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Goodwill Southern California
Los Angeles, CA, U.S.A.
AbeBooks seller since December 20, 2017
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