Creative Advertising, New Edition
Language: English
Published by Thames & Hudson, 2008
- Softcover
- Used
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
AbeBooks seller since August 25, 2000
Condition: Used - Fair
US$ 4.98
Quantity: 2 available
Add to basketItem description from seller
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Seller Inventory # GICWV.0500287333.A
- Title
- Creative Advertising, New Edition
- Author
- Pricken, Mario
- Publisher
- Thames & Hudson
- Publication year
- 2008
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0500287333
- ISBN 13
- 9780500287330
- Edition
- 2nd Edition
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Goodwill Books
Hillsboro, OR, U.S.A.
AbeBooks seller since August 25, 2000
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Goodwill Books
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Goodwill Books
2920 SE Century Blvd
Hillsboro, OR 97123
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