- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Fair
US$ 8.93
Quantity: 1 available
Add to basketItem description from seller
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0500287333I5N00
- Title
- Creative Advertising
- Author
- Pricken, Mario
- Publisher
- Thames & Hudson
- Publication year
- 2008
- Condition
- Fair
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0500287333
- ISBN 13
- 9780500287330
- Edition
- 2nd Edition
- Item weight
- 3.18 pounds
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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Seller's business information
Thrift Books Global LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
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