Ned Herrmann s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain� ® Thinking approach. Filled with personal anecdotes, data, useful charts and practical, easy-to-apply models, it will inspire and entertain readers while showing them how to enhance creativity at both the individual and organizational levels.

About the Author

Ned Herrmann, founder of Herrmann International and the originator of Whole Brain� Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation s Management Education. Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative Whole Brain� Thinking approach. In 1995, McGraw Hill published Herrmann s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business.

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