Creative Business: Achieving Your Goals Through Creative Thinking and Action

Genasi, Chris; Bills, Tim

ISBN 10: 0333997352 / ISBN 13: 9780333997352

Published by Basingstoke, Hants, United Kingdom: Palgrave Macmillan, 2003

About this Item

BRAND NEW ex-library book with stamps on top and bottom of book and sticker inside, never loaned out, BRAND NEW IN MINT CONDITION. full refund if not satisfied. 24 hour dispatch.

Seller Inventory # mman93

Bibliographic Details

• Title: Creative Business: Achieving Your Goals Through Creative Thinking and Action
• Publisher: Basingstoke, Hants, United Kingdom: Palgrave Macmillan
• Publication Date: 2003
• Language: English
• ISBN 10: 0333997352
• ISBN 13: 9780333997352
• Binding: Soft cover
• Condition: New

About this title

Synopsis

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

About the Author

CHRIS GENASI is a public relations consultant with over 18 years experience. He runs his own consultancy, called Eloqui, and advises multinational organizations on how to protect and promote their reputations and brands. He has worked in Europe and in the USA and has developed a range of creative techniques that have been behind many high profile PR campaigns for companies such as Unilever, GE, General Mills and Royal and Sun Alliance. Chris is the author of several books on public relations, the most recent being Winning Reputations - How to be your own Spin Doctor.

TIM BILLS is Chief Executive of one of the largest privately owned lifting gear companies in the UK. Creative thinking and brainstorming form the basis of his strategy for expanding a traditional engineering business into new markets. As the second generation in a family business, Tim has also overseen a transformation in the company's culture into one that encourages debate, is open to question and most importantly - that fully embraces the need for change.