Creative Business Solutions, Persuasive Presentations: How to Get the Response You Need

Recent research revealed that corporate managers spendas much as 50 percent of their working day preparing, making, or watching presentations. There’s a good reason for that: success in business depends upon your skill at persuading someone to accept your point of view or choose your product and services ahead of any other. Yet many people become tense and fearful at the thought of speaking before a group. This guide and its accompanying CD-ROM will ease presenters’ anxiety. It explains how to gauge the nature of an audience and use that information to select the most effective language, visual support, and style of non-verbal communication. The end result is a memorable, well-argued, and confidently delivered presentation that will help professionals from every field get ahead.