Creative Context: Creativity and Innovation in the Media and Cultural Industries (Creative Economy) 1st ed. 2020 Edition

The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. 

The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.

Nissim Otmazgin is a professor at the Department of Asian Studies the Director of the Institute for Asian and African Studies, The Hebrew University of Jerusalem, and a member of the Israeli Young Academy of Science and Humanities. A political scientist in training, his research interests include cultural diplomacy in Asia, popular culture and regionalization in East and Southeast Asia, and cultural industry and cultural policy in Japan and South Korea. His PhD dissertation (Kyoto University, 2007), which examines the export of Japan’s popular culture to Asia, won the Iue Asia Pacific Research Prize in October 2007 for outstanding dissertation on society and culture in Asia. As a part of this research, he conducted extensive fieldwork in Hong Kong, Singapore, Shanghai, Bangkok, and Seoul. He is the author of Regionalizing Culture: the Political Economy of Japanese Popular Culture in Asia (University of Hawaii Press, 2013) and coauthor (together with Miki Daliot Bul) of The Anime Boom in the US: Lessons for Global Creative Industries (Harvard University Asia Center Press, 2017).