How To Be Creative: Demystifying the creative process

"VERY NICELY DONE. A MASTERFUL STORYTELLER!" Linda Naiman founder Creativity At Work. Of the hundreds of books on creativity you’ll find nothing like this. Instead of the standard ‘how to’ book, it’s written as a story. It’s short, easy to understand and entertaining; while at the same time being deeply insightful about what it means to be creative. It won’t make you creative overnight, but it will help you understand what it takes to be creative. It shows you that creativity is a process not a gift. It explains what happens in your brain when those ‘eureka’ moments happen and why your most likely to have them while you're taking a shower. In the time it takes to watch a movie, it will unlock the secrets of the creativity and teach you, HOW TO BE CREATIVE.

Neil Pavitt has spent most of his career a writer in advertising working at some of the best agencies in London including Saatchi & Saatchi. But he's given it all up for his mission to spread the word that everyone can be creative. He now runs Lightbulb and works as a creative consultant running talks and workshops to help people become creative. To find out more, visit www.thelightbulbidea.com.