Creative Direct Mail Design: The Guide and Showcase

Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from copywriters and client service people whose talents contribute to the success of a direct mail campaign are also included.

The nine projects highlighted feature successful direct mail campaigns including: --business-to-consumer --business-to-business --invitations/announcements --special event promotions --postcards --catalogs --nonprofit/association mailings --development/fund-raising mailings --three-dimensional direct mail

A gallery showcasing hundreds of the most clever direct mail pieces follows each section. Designers, corporate executives, and small business owners are among the many professionals who will discover exciting ways to get results with direct mail.

Sheree Clark is a native of Saratoga Springs, New York. Since 1985, she has been a principal of Sayles Graphic Design in Des Moines, Iowa. She has written numerous articles for graphic arts trade publications and published her first book in 1984--a history project for Drake University. Clark holds a B.S. in Retail Marketing from Rochester Institute of Technology and a master's degree from the University of Vermont. Clark's passion for design extends to her free time activities: she collects art deco compacts and jewelry, Lucite handbags, and industrial design and packaging from the 1930s.

Growing up in the small town of Eldridge, Iowa, Wendy Lyons wrote her first poem at age 4. "Yes, it was about farm animals," she laughs. Lyons enjoys writing everything from poetry to direct mail copy to books and articles on graphic design. As copywriter for Sayles Graphic Design, she has an extensive background in writing direct mail campaigns for clients nation-wide. Lyons holds a B.S. in Radio/Television from Kansas State University and is an accomplshed television commercial and corporate video writer/producer. When she's not writing, Lyons enjoys heirloom flower garedning and collecting Victorian antiques.