Title: Creative Direction in a Digital World : A Guide to Being a Modern Creative Director
Publisher: Taylor & Francis Ltd Jul 2017
Publication Date: 2017
Language: English
ISBN 10: 113843373X
ISBN 13: 9781138433731
Binding: Buch
Condition: Neu
Dimensions: 254 millimeters width by 178 millimeters height by 0 millimeters depth
Weight: 453 grams

About this title

Synopsis

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

Develop the skills needed to communicate your ideas to a skeptical client.

Learn how to more effectively manage your creative team.

And most importantly craft digital experiences that get results.

About the Author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

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