Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: The Creative Economy : How People Make Money from Ideas
Publisher: Penguin Publishing Group
Publication Date: 2013
Language: English
ISBN 10: 0141977035
ISBN 13: 9780141977034
Binding: Soft cover
Edition: 2nd Edition.
Condition: Very Good
Weight: 0.507 pounds

About this title

Synopsis

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

About the Author

John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

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