The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects of an evolutionary economic approach to the study of the creative economy. Topics include creative businesses and labor markets, social networks, innovation processes and systems, institutions, and the role of creative industries in market dynamics and economic growth.

Written by a leading academic expert in the field, this highly regarded compendium will prove essential for researchers and students of creative industries, cultural economics and evolutionary economics.

Contents: 1. Introduction; 2. Cultural Economics vs Economics of Creative Industries; 3. Young, Creative and Extremely Rich; 4. Evolutionary Economics of Creativity; 5. Creativity under Competition and the Problem of Overshooting; 6. Creative Labour Markets and Signalling; 7. Identity Dynamics and Economic Evolution; 8. Social Network Markets; 9. Creative Industries Over an Innovation Trajectory; 10. Fashion and Economic Evolution; 11. Capitalism, Socialism and Culture; 12. Four Models of the Creative Industries; 13. Creative Clusters; 14. Novelty Bundling Markets; 15. Creative Industries and Economic Development; 16. Conclusion; References

About the Author

Jason Potts, RMIT Blockchain Innovation Hub, School of Economics, Finance and Marketing, RMIT University in Melbourne, Australia

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