Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
Language: English
Published by Wiley, 2003
- Hardcover
- Used
Seller: SustainableBooks.com, Amherst, NY, U.S.A.SustainableBooks.com
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Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Seller Inventory # 0470820837-2-4
- Title
- Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
- Author
- Newman, Michael
- Publisher
- Wiley
- Publication year
- 2003
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470820837
- ISBN 13
- 9780470820834
- Item weight
- 1.75 pounds
Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.
Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.
"Synopsis" may belong to another edition of this title.
About the Author
He was born in Melbourne and is a graduate of Monash University, Michael now lives and writes in a small cliff-top cottage on Sydney's northern beaches, where he overlooks the Pacific Ocean, his credit card bills and numerous deadlines.
"About the title" may belong to another edition of this title.
SustainableBooks.com
Amherst, NY, U.S.A.
AbeBooks seller since August 19, 2025
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